This job description is a statement of the job content agreed at April It should not be seen as precluding future changes. The post holder will be required to provide support to the Ecommerce & Mail Order Manager on Ad-hoc projects and for events and projects that are undertaken by the Retail Trading and Licensing Team. Additional information The post holder will be required to undertake planned travel to meetings, conferences, and events which will involve occasional overnight stays. Liaison with other RSPCA departments in order to ensure all communications further RSPCA aims and ideals. Responsible for managing relationships with third party contacts Responsibility for sign-off of marketing strategy, catalogues and product range sits with the Ecommerce & Mail Order Manager. Job Context The post is responsible for prioritising own workload and portfolio of relationships as agreed with line manager. Organisation Please refer to the attached organisational chart (Appendix B). Knowledge, skill and experience Please refer to Appendix A 5. Co-operate with Society policies and procedures for health and safety. While at work all staff are required to: Take care of their own health and safety and that of others who may be affected by their acts and omissions. Attend occasional meetings and events representing the department. Monitor competitors and the wider ecommerce industry, make recommendations for innovation and improvements to the RSPCA offering. Execute promotional activity to agreed budgets. In conjunction with the Product Team, upload products, manage orders and promote sales through marketplace and other external channels such as EBay, Amazon. Support the Product Team with merchandising and product uploads and ensuring supply of product. Monitor fulfilment performance and customer satisfaction including regular reporting, operations meetings, surveys and constant development of the customer care process. Respond to s and escalated post or phone customer service enquiries referred from the Customer Care Team. Build relationships with external parties, including the website development agency and fulfillment house to ensure objectives are understood and met. Control and execute all activity in line with the marketing calendar, including copywriting, briefing on design, segmentation, split testing, personalisation. Assist with project management of the design, photography, print, distribution and direct mailing of catalogues to drive sales online. Create brilliant content for Social Media across the society s profiles.ΔΆ Regular analysis and reporting on key metrics including item and category sales, traffic, conversion, RFM, performance of SEO, content and. Execute digital marketing campaigns across PPC, SEO and all other channels to increase sales. Assist in the planning and implementation of marketing, including digital, promotional and direct mail activities. Principal Accountabilities Day-to-day running of including creating and updating content, investigating issues and monitoring site performance. RSPCA Shop Online sells pet products, gifts and cards to tens of thousands of customers each year Fundraising Goods range supplied to the national network of 160+ RSPCA Branches, 70+ Animal Centres and 300+ Shops RSPCA SHOP catalogue distributed to up to 1 million supporters annually RSPCA brand products stocked in national grocery chains and other major multiple retailers 3. Products are developed and sold via RSPCA Shop Online, RSPCA SHOP mail order catalogue, to RSPCA animal centres and branches, and FMCG wholesale customers. Dimensions RSPCA Enterprise is tasked with generating revenue for the Society through commercial activity. The role is focused on driving online sales through digital marketing, assisting with seasonal catalogues and customer service. Purpose of the job The Ecommerce Executive is a vital part of the day-to-day operation and growth of the Ecommerce & Mail Order business. 1 JOB DESCRIPTION Job Title: Division: Department/Region/Section: Location: Reports to: Responsible for: Grade: Ecommerce Executive Corporate Development Enterprise Headquarters Ecommerce & Mail Order Manager n/a MS1 1.
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